With layering media that is interoperable with Augmenting reality… light meter and color in multiple layered frames and contextually in camera matter. Polarized lenses are a trade secret still under Dr. Land’s patents.

I do wish people who spout about the new forms of media understood the differences in general patent law vs. trade secret law. This is a hurdle for cubic media but one we have found a way to address. – at Hyvquarters

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‪We layer media.
We do not layer reality.
We augment reality.
We can have “virtualized” reality (object of).. New termsmostly fail when incorrect.‬
As a guy who spent a lifetime studying and building communication architecture… this is correct.
We are not making mixed reality, augmented reality, virtual reality. Silly misnomers. It is all media.
Cubic media.
The sooner we grasp that the better and wider it will get. – at Hyvquarters

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The hardest thing… when someone blathers on about cubic media, debating you and you signed a few NDA’s so you can’t just clearly explain why they are (often deeply) wrong.
Been doing this cubic narrative thing for longer than almost anyone.
15 years… I have had to sign a fair share of NDA’s. And a fair share of execs and CEO’s who have been working and watching.

It’s much of the reason I knew glass would fail out of the gate… why I knew Snap’s glasses, Oculus, etc were going to have a specific list of walls inherently.

& why I know… still… that Amazon still has the best opportunity to lead in cubic. – at Hyvquarters

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