at Planet Fitness

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One almost universal stance with our brand partners… my patriotism and ethics in standing up for what was right… still standing up for what was right. The CEO’s again, almost universally blanked against typical low level marketing thought and knew to keep a relationship with me because in the end …the worse our national political structure blows up…
The more some of us look like heroes.
Smart… and noble.
Maturity is knowing when to be polite.
Nobility is knowing when not to.

When the smoke clears from this massive national clusterfuck, most successful brands know who the noble, attractive anti-hero/hero brand will be.

When you do the right thing. Fight out of empathy not self-serving quests…. what looks like crazy losing is actually creating a bigger victory.
Teach your kids that. – at Hyvquarters

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