Cubic media/ storycube a / Hyv will be bigger than all of them AR, VR, MR, X-RAY, transmedia, traditional game, or screen time… ..but “clunky” (hardware, obtrusive) and “gimmick” are still the vast categories people are making (& will make) until they understand convergent layering, extraction, interoperability, flow, cubic grammar, cubic media production systems.
We’ve been at this a long time. Longer than anyone. Outside the limelight just wanting to get this right. https://www.ft.com/content/75e367b0-0262-11e7-aa5b-6bb07f5c8e12 – at Hyvquarters

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