VR new leaders/giants… This is the problem effecting all the “leaders in VR/AR… Virtual reality that is a gimmick with hardware or visual gimmickry and no substance outside the new experience of visual image… Or hanging off a cliff, going to a concert, narrative that relies to self aware of it’s own gimmick of physical immersion etc… With no emotional, appetite immersion… Means you suck and are a gimmick. No matter how hyped you have been. Flash with no heat. Dumb. – at Hyvquarters

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