A tectonic shift. Niantic + Pokemon basic cubic structure (narrative pathos+ screen layers + drill able/extractable mobility) …
PokemonGo will pass Twitter usage in under a week since launch. By Tuesday there will be more use of PokemonGo than quite a few of our base web Giants.

This is what it meant for Content to be King.

Pathos & Immersion. Get it right with the right ethos around ecommerce and ethics of Art, trust & market. &change the world. #hyv #cubic #alotofyearsofdailywork – at Hyvquarters

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