Why the way we design content needs to be both, more drillable and convergent. Each piece of content needs to be it’s own anchor and platform soon. That will change everything about media’s revenue model. Everything. The question/skill will be in being trusted, emotionally adept and magnetic in your rabbit holes (portals in, through and out).. Both systems-wise and fulfillment-wise. Because as this interview and the courts ruled in the UK yesterday (with most countries going to follow), licensing is going to keep getting better for content as the platform and tighter for licensees/non-licensee middle men. http://www.marketwatch.com/story/disney-ceo-unclear-on-future-of-licensing-content-to-netflix-2016-05-18 – at Hyvquarters

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