For those in the Hyv, and those who have my degree in communication (with a passion for narrative influence)… This piece will look very familiar. ; ) everything we are building into the cubes is influenced by this central Aristotelian theory. 14 years building an architecture of media that creates flow and action via reaction. This article explains that it’s central to the rise of Trump. (& I’d add the rise of Bernie). In our history our culture has never been so susceptible as it is now to emotion, appetite manipulation as we are now. …& politics aside… It speaks incredibly well for what I risked so much building over 15 years. ; ) – at Hyvquarters

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