Dear streaming services… Take note of #3 … Watching every platform and every studio making the same mistake…hiring famous name drops as the predominance of their strategy and not focused on emotion, appetite and/or strong ethical/logical instigation. Personalities/people aren’t what you hire… Projects are what you hire. http://www.hollywoodreporter.com/bastard-machine/tim-goodmans-final-tca-journal-815291 history of television has taught us that over and over again. Building a marketing foundation model over an ethos,pathos, logos model in a rapidly opening market is a losing proposition long tail. See Fantastic Four and Guy Ritchie etc… All projects and communication manipulate (If you don’t understand that you should not be in media) and all message creators fluctuate. Focus on the message not the person. – at Hyvquarters

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