http://recode.net/2015/05/27/google-confirms-buy-button-is-coming/ Integrated retail is coming. Advertising as it stands and how it is measured will change… …significantly. Ethos, pathos, logos and proximity to purchase. OR the value for what use to be “advertising” will be virtual real estate’s emotion, appetite and utility status/moment in narrative architecture. Advertising mechanics and skills are about to be completely different everywhere. (We happen to have been working on this for 10 years ; )) – at Hyvquarters

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