Transmogrified Reality or Mixed reality (where #augmentedreality meets screen, #virtualreality and real life) will be built on a Storycube. Not a storyworld. & AR/VR mass adoption means you have to get the cube right. Yeah… if you are in #film #tv #game #transmedia #gamedev #marketing #webdev #iot #wearables ##ar #vr & don’t realize this… You need to. We will build storycubed architecture… Not full storyworlds.

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