Making sure the layering, frame, audio and response sync is absolutely not a disruption to immersion is crazy difficult but 3/4 of that is about understanding emotional, ethical, utility and appetite in the new cubic story flow. If someone doesn’t understand the latter part of that sentence they will not be able to build AR, hypermedia, VR enabled UX/UI layering & interoperability to carry cubic or a revenue model in the new cinema/tv. – at Hyvquarters

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