What Google is going to try to do with a ‘buy button’ will become complicated with ‘first in/first out’ contracts with content & retail and UX/UI design. That is why content creation (especially complex collaborative content) will soon rule the revenue model. It is about placement in the correct emotional, appetite & utility of virtual real estate in content. The creator has the first opportunity to sign the ‘first in first out’ contract with that context. Contextual content creation is king. ..or rather GOOD/magnetic and kinetic contextual content creation is king. – at Hyvquarters

View on Path