Hyv/AR hotel tests

Hyv/AR tests went swimmingly today with hotels I hear. (Shot below just the location shot we used for Wynter:Lore of Klaus test shot) & Lindt. Hypervideo and AR were = & interoperable. Congrats to all those who helped shoot, layer & map.

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PR & Advertising/Marketing. Protecting the brand at the cost of retail access ubiquity. A self-inflating problem.

This is what I say… > ‘Virtual emotional, appetite-fulfilling, real estate barons’ that’s what we are. We own the virtual location where emotion, appetite, (and sometimes) utility gets fulfilled… The three things that drive purchase.

Ad agencies have brands buying into the public relations concepts of “protecting the brand” through spinning an image ahead of the purchase. In most situations it makes $$$$ go out the window. Image protection is the bedrock of PR .. It is in the long run a bad risk front end distraction & investment …when ubiquity is damaged by agencies getting paid lots of money to protect a brand before there is protection (or a bar outside quality of product) to protect.

The future of the idea of marketing, advertising, publicity is lower financial risk with a much wider breadth… & not being ‘protective’ of brand (outside protecting the actual production of your product) … Which really is just buzzwords of agencies being protective of their salaries when they don’t come up with something truly good. IMHO

The only protection a brand needs is to be the best product they can be. Ubiquity, customer relations & a financial focus on product excellence inoculates them from risk to image. Any spin on that=bull.

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House of Cards : 2 Lessons

Epiphany: regarding House of Cards, and all the OTT/IPTV productions in the works. Great show but have a feeling the giant risk numbers won’t work. Because, as I have said repeatedly, they miss the importance (audience generation-wise) of the weekly sustained ..timed event.
The one other thing HOC is doing ‘wrong’ is the product placement. Bad precedent to take a lot up front (if anything) to feature a single product with a freaking blaring single logo in a scene. There should always be so many choices they numb each other out like reality is. & never ever ever change a line to say ‘this pizza is so awesome” or “Is that PS I play mine to relax”… Just bad inexperience on what integration of retail is going to be. …and no logos. No one is going to want to buy something that is calling to be bought.

When social and search are no longer the center of the internet… Something wicked awesome this way comes…

and something is coming… doesn’t look like Facebook… doesn’t look like Twitter or Google+  … but it will do everything they do…but on your terms.  Social networks should be rest stops of the web… they should not be what you wear or what you ride in on the internet… and media are the roads.

and something is coming… doesn’t look like Facebook… doesn’t look like Twitter or Google+  … but it will do everything they do…but on your terms.  Social networks should be rest stops of the web… they should not be what you wear or what you ride in on the internet… and media are the roads.

and something is coming… doesn’t look like Facebook… doesn’t look like Twitter or Google+  … but it will do everything they do…but on your terms.  Social networks should be rest stops of the web… they should not be what you wear or what you ride in on the internet… and media are the roads.

http://news.cnet.com/8301-1023_3-57568954-93/for-facebook-doubt-grows-on-wall-street/?part=rss&subj=news&tag=title

In 1-2 years here is your checklist.

AD nauseum – here’s your future of media checklist (Storycube checklist & for all those companies trying to lead the convergence of media & the Internet)> Hypervideo/audio means little without AR interoperability, AR means little without hypervideo/AR interoperability. All of it means little without integrated production/tracking systems and production architecture invented for it.
& All of all of it means little without ease and magnetism of story with organic flow from drive of emotion, appetite and utility across unobtrusive (or otherwise) purposeful transitions between overlapping/convergent platforms (as a singular morphing platform/broadcast).