Just a rant on what is about to happen with video distribution. A well-informed rant but a rant. > Here is the challenge coming (very soon) for organizations like Google, Netflix, Hulu etc. There is not a court in the world that won’t rule that hypervideo / hyperaudio interface is not the property/ownership of the content creator. Thus all integrated retail will be the property of the content and the retail product. Platforms that use the new model (& it is almost inevitable because of the easy free-sharing form) will not be able to make $ off of the interface without a contract. As products and content build their own retail and or video platforms (via HTML5/new browser/cloud architecture etc) there will be less need for the video delivery platform alone or for content to cut into their own profits (and unions for non-indie productions will demand/force it). Mozilla is making this mistake right now with how popcorn.js is being built. No one understands from a production contract background what hypervideo means.