Netflix is crashing for the same reason anyone who is not building long form, genuinely-wide, ethos/pathos/logos-driven content creation, yet built a model for a platform to deliver it, will too. Complex, interactive, multi-platform retail integrated content creation that is good enough to entertain masses amount of people, at a quality that is in par with network and television programming …is king. Studio signatories are chained to their scale and signatory agreements. This new medium also has to be long form enough to carry the retail integration in a sufficient layback.
Get on the train or get out of our way.
… Making all of this.. which needs the expertise of independent long form production systems and budgeting…(studio knowledge alone is far too scaled and stuck in high $$$ to back down enough on budgets to take the risk yet)… a near impossible needle to thread and keep the quality of ethos, pathos, logos and commonality that you would need. Easier to teach indie filmmakers who understand all the elements of the layback and production processes how to handle integrated retail and stronger story development… than it is to make what presently is considered ground breaking on the internet actually successful in the wider tv and film market.
Content architecture is the real estate by which all advertising and integrated retail will exist. It’s design of ethos, pathos, and logos… (The emotion, appetite and utility of purchasing… The only reasons anyone purchases anything) matter more than a 10,ooo eyeballs…when dealing with “purchase”.
Again, that is a contract that has to come in prep… a “first in/first out” contract which has the power to step to the front of the payout line… and a safer bet. And anyone who thinks attaching gimmicks (random additional platforms that were not in the inception of the story) to the outside of a story to widen the audience without a core quality structure that those are born with/extend out of organically… has a long way to go. Anyone who thinks building a story around a brand will cut off 2/3 of a market and may damage a brand if the content seems like a giant commercial. There is a way for brands to help build content with storytellers. …but that is for us to keep secret. ; )