Storycubing as opposed to transmedia & traditional film/tv is like NASA..we have to build things for the moon, everyone else will later use. As everyone goes from panel to panel pitching expertise… We have to invent the flows, the licenses, the software, understand the real audience in real time transition, etc… Not for audience expansion purposes but for inventing an entirely new media / form of communication purpose.
Feels (not to be hokey) .. Well, bringing the stories out in dimension in so many ways from the flat screen..creating a dimension to push/dive into the screen ..feels a little like what a caterpillar must feel flying over the places where he use to crawl.
Those who hold the power of placement (much like SAG negotiates first out deals) is the first in and out contract of film/video/visual content. New media people and web development do not grasp this …it is the real reason why strong compelling content in a complex video format is actually “king.”
Eric schmidt’s speech hints at 90% of the stuff I have said for, why even Google (and every big player) will need a specific type and skill that only a handful of people on the planet that cross independent (under 500k & non signatory) film & network television could possibly have. It’s a good day for us.. The inevitable is right around the corner.
Eric schmidt’s speech hints at 90% of the stuff I have said why even Google (and every big player) will need a specific type and skill that only a handful of people on the planet that cross independent (under 500k & non signatory) film & network television could possibly have. It’s a good day for us.. The inevitable is right around the corner. ..& having knowledge of game trees, AR, hypervideo/browser layering and the history/sociology of home communication architectures… Kind of puts us in a whole other level. ; )
Natural selection and evolution of brains…is created through success and failure, not being lucky and early in a paradigm shift. Because those who failed and learned before you…will step over you by what you don’t know, from not failing.
Cancellation of Lopez gives the web (google, video plats, delivery start-ups) the opportunity to understand how niche and ignoring communal event time is a long term slow death & distraction. The “winners” will be the people who understand & recognize mass humanity/audience script quality and why/which large pieces of traditional model are inherent to what our future is. Why are network development departments so ginormous and ineffective? Because this is an industry that very very few focus on script/production quality for an audience & not their career/business advancement. Yet it is the few and the sheer #’s who give them a chance to get script/performance right to a wider audience (a very rare skill). They funnel massive product forward up the early chain…filtering through and still fail 2 out of 3 times.
The tech community & indie film makers are both niche demographics, no matter how defensive they are about it. They are creating programs that would have worked early in the internet (or for indie film large groups that may have had a small chance with communal hype ..at the height of the art house era… and large but few “gates” filtering and publicizing ..no longer the case ..their are a saturation of gates taking multiple eyeballs now. And audiences can ignore them with the web giving them direct access) but ultimately failed because the early architecture was built on the tech community being the pioneers and distributors of all content and platform discovery. We, I would argue have long past that. Those demographic interests have very very little chance of sustaining an economic model without thinking about LCD (lowest common denominator) humanity/audience when they write at inception. That is not to say write/create fake fluff… but to understand what these communities enjoy is not the same framework as to what a much larger and needed program audience will.
Lopez Tonight was precarious in numbers as it were… the event time was important to advertising demographic. The small change..changed those numbers. The event time and the niche demographic are a very difficult hurdle. Which won’t sustain an industry.
If there is anything anyone will tell you…I don’t play the fake let me be popular game that has been the battle cry of the evolution of the web. I am a bastard at times on not listening to bologna and when I know the emperor has no clothes. I am interested in the real innovation not structures that got built by scaling an idea quickly that suddenly becomes the rules years later because no one applied the right questions. Shmooze and trying to get popular within the “everybody wants to feel like an expert” and “respect the panel”.. just not my bag. Trying to innovate and get reality in answers… is where I live.
Henry, I think the point is the definition is too loose. It does not address the problem of the initial change in story structure. Transmedia covers so much and has been overwhelmingly co-opted by a simple expansion of audience… rather than a deeper integrated, synced, real time layering of experience.
Spreading media across platforms creates transitions… and that is “transmedia”… the evolution of which goes in a direction that the media moves across platforms.
I think the big issue is most people talking about “transmedia” whatever that really may be, discuss taking the story across platforms. (Inherently, from the breakdown of the term/word, that is what it is). The problem is that is the pre-stage in an evolution of convergence.
Convergence is the integration at the inception/cellular level..which needs a focus on not “crossing platforms” but melding them to remove transition disruption in a format that defines all of it as one platform.
Most of these discussions and expertise have been on transitions that damage the 4th wall …not enhance it. Inherently anyone who has been successful at immersive 4th walls will know/understand when you add those… inherently that is not evolution of the medium as a singular story but the interoperability.
We need a term that is focused on a singular structure in architecture of story. Transmedia is a term that inherently acknowledges bumping the 4th wall and chaptered experience.
The future of TV and film…isn’t that.
addendum – I think …The difference in thinking is between academics who studied others’ storytelling and someone who was an actor that went on to build stories. Actors inherently have had to try and be immersed, transitional and interactive. & I do want to add…that I think this is where Henry Jenkins was heading before an “industry of expertise” sprouted up …before we got there.