Inventing the new media

Storycubing as opposed to transmedia & traditional film/tv is like NASA..we have to build things for the moon, everyone else will later use. As everyone goes from panel to panel pitching expertise… We have to invent the flows, the licenses, the software, understand the real audience in real time transition, etc… Not for audience expansion purposes but for inventing an entirely new media / form of communication purpose.

a very bright future around the corner. ; )

Eric schmidt’s speech hints at 90% of the stuff I have said for, why even Google (and every big player) will need a specific type and skill that only a handful of people on the planet that cross independent (under 500k & non signatory) film & network television could possibly have. It’s a good day for us.. The inevitable is right around the corner.

Eric schmidt’s speech hints at 90% of the stuff I have said why even Google (and every big player) will need a specific type and skill that only a handful of people on the planet that cross independent (under 500k & non signatory) film & network television could possibly have. It’s a good day for us.. The inevitable is right around the corner. ..& having knowledge of game trees, AR, hypervideo/browser layering and the history/sociology of home communication architectures… Kind of puts us in a whole other level. ; )

Link below:

http://www.guardian.co.uk/media/2011/aug/21/google-needs-television-industry-edinburgh?mobile-redirect=false

long past, the tech friend who shared that funny video…

Cancellation of Lopez gives the web (google, video plats, delivery start-ups) the opportunity to understand how niche and ignoring communal event time is a long term slow death & distraction. The “winners” will be the people who understand & recognize mass humanity/audience script quality and why/which large pieces of traditional model are inherent to what our future is. Why are network development departments so ginormous and ineffective? Because this is an industry that very very few focus on script/production quality for an audience & not their career/business advancement. Yet it is the few and the sheer #’s who give them a chance to get script/performance right to a wider audience (a very rare skill). They funnel massive product forward up the early chain…filtering through and still fail 2 out of 3 times.

The tech community & indie film makers are both niche demographics, no matter how defensive they are about it. They are creating programs that would have worked early in the internet (or for indie film large groups that may have had a small chance with communal hype ..at the height of the art house era… and large but few “gates” filtering and publicizing ..no longer the case ..their are a saturation of gates taking multiple eyeballs now.  And audiences can ignore them with the web giving them direct access) but ultimately failed because the early architecture was built on the tech community being the pioneers and distributors of all content and platform discovery.  We, I would argue have long past that. Those demographic interests have very very little chance of sustaining an economic model without thinking about LCD (lowest common denominator) humanity/audience when they write at inception. That is not to say write/create fake fluff… but to understand what these communities enjoy is not the same framework as to what a much larger and needed program audience will.

Lopez Tonight was precarious in numbers as it were… the event time was important to advertising demographic.  The small change..changed those numbers. The event time and the niche demographic are a very difficult hurdle.  Which won’t sustain an industry.