What we have learned in the past year is that the future of entertainment is not #transmedia… As has been taught and preached. It’s hokey marketing aspects and comparatively minimal adoption of ARG’s (because they are work (-like a weekend club sport 99.99% of the time) -not entertainment that fits generally with the mass film/tv audience). The future of entertainment is something more complex, more integrated and basically more structurally based on a unified form… .. The storycube was invented as the foundation for that structure.

(In other words… Yup… I was right.. ..trying not to sound like a jerk here but it is frustrating when the “experts” really aren’t experts in audience and story first.. This future is not about marketing or complex game mechanics …or hokey role play… It is about interface without disrupting [or best attempt] the 4th wall).

Really don’t mean to be a jerk but Kickstarter, et al. May do what 3 decades of all the problems Sundance’s market created…still hadn’t done. …dried up and created apathy in family & friends funding in a mass effect.

The model is wrong and unfortunately we won’t learn what the effects are until mass saturation. When someone invests…even a small pool they need to see a reward. Whether that be just seeing a great product that lives up to most of the hype (which is almost impossible when you pitch as loud and far as these campaigns are doing). Or you have to get something worthy (& not just another signed copy).

After another year this bad model will have ramifications. Industries and innovation may seem like the great white hope, until, no one really wins who bet on these things. Because the hype of the abilities, without a “fighter trained”, will turn the buzz about betting on fighters sour. The industry will be hurt.

The pools will be poisoned. I just hope it won’t be too late.. And like I said… Do what all the hype of the 80’s,90’s was only starting to do… Sour people on a mass hyper-local level to crowd-funding.

Call it cynical but I already see the effects. Like a pyramid scheme early first adopters may still be praising but they fearfully know deep down the well is shrinking. If the model had been done correctly we would see the opposite effect. Return enthusiasm.

I write these posts not to hurt Kickstarter but my industry has/had an opportunity and this may significantly damage that opportunity if not kill it. All because people who don’t have a record with general population crowdfunding in a public hyped setting won’t look at the history and common sense of examples and their effects in other industries that they don’t have experience with. You want this architecture to work you can’t just talk to people who got it right. (BTW -I did… raised a half million for my first film with crowdfunding without an Internet).

Content first, platform second… and in the ten years since I started this road..made sure we are protected.

I am never aggressive in protecting this initiative and the things I thought up… but when someone or some company/organization tries to pull crap thinking we are nothing… …Yeah I have learned in my last 20 years in corporate dealings, humans are human and to have stuff in my back pocket that protects us from being squashed.
“Who I am” makes it only to be used in extreme situations when people may come to act like jerks to our team or our partners.  But…my long resume/experience makes sure that we have it.  It makes business dealings much easier, no matter what anyone likes to say otherwise.  I don’t push too much secrecy or anti-sharing (on occasion after something bad happens) but there are people who can excuse any behavior.. often on both the liberal and conservative sides.  Good people who have never lost a decade’s work.  Good people who think a piece of paper gives them the right to own something..if you (who created it) don’t.
People can fight legal protections on intellectual property and say they are horrible… …but when you put time in… (like uh…a decade unpaid, every dime going back into the work lol) into building/inventing things, solving problems, those legal protections are there for a reason.  You may not use them, but as someone who has had to have the lesson hammered home, over and over…You should have those protections for extreme cases where someone else who has had access to your IP suddenly says it’s theirs.  Happens …and often you watch as they close you out. It’s not a popular stance but I know first hand what can happen.  As do many in the film and television industry.  We have just started to see the legal fall outs that are going to happen with all of the seed start-ups. Lots of initial success’ in tech sector (and some film) were people who hit it right luckily on first swing.  That is not the case when a market opens up 95% of the time.  Early initiatives in a paradigm shift are very different after the shift starts to slow. Lessons (messy, extremely painful, common and time eating)  from Sundance and indie film in the 90’s I predict will be repeated in the tech sector.
I protect us from the beginning to keep things clean.  I also avoid people who are extreme on both sides of this issue because they have not lived long enough to see what clean, freedom and loyal team collaboration means yet.  & I don’t want to go through their learning curve.

Tech, Gaming, Social and Film/Video Start-Ups and the new economic hype.

Reading flurry of articles calling Groupon essentially a pyramid scheme… Exactly why I said our model was solvent. #’s work for everyone in a well thought out balance of the market & industry that we are entering/trying to transform. Many(more and more it seems) start-ups are just self hype before they realized, for them to make $ they have to destroy any good they do. Why “worrying about $ model later & make a good product 1st” works only for art…and even then..doesn’t really.
The emperor is starting to hear the crowds giggle and feel a chill. Lots of emperors can make a quick buck in the “new” of a paradigm shift. A lot of these enterprise start-ups aren’t sound in the economics of the industry “they are transforming” …Seed hype needs to stop…take a breath. In the long run seed investors buy into new tools for industries they don’t fully understand …then stick loyally to them in the mass blind rush of hype. No one will see the cliff. A lot of tech start-up investment and start-ups are starting to look a whole lot like the economics of mortgage-backed securities. Gambling on hype and trade. How fast and hyped you can get other investors to salivate rather than customers salivating on paying for something that fulfills a market and real human need. Luckily, I have learned in the past few days I am not the only one who thinks this.

Looking at the new WebVTT possibility with AR & browser layering.

It has to be layered, interoperable, scalable, dissectible, SIMPLE to use, synced and pipe deliverable. This is why it’s not the question of flash or not, but “pipe sync” and “clocks”… Once technologists, browser/HTML(5) gurus and developers get that, (and understand delivery has to be “multi-pipe simultaneous”) we/they will finally make the jump into the future instead of diddling around thinking only about sitting 20″ from a computer or staring at a mobile texting screen. The future is all about layered clocks, maps, portholes, and sync. & doesn’t burden the system by bad pipe flow/constrictn or slow users. But the work on the WebVTT is a step in the right direction. Cloud security, interconnection and local presence also key.