“Aliens see flesh and bone as paint and plaster… ..No, actually more like cake sculptures” – Telbo, in Legend of Heaven

“Aliens see flesh and bone as paint and plaster… ..No actually more like cake sculptures” – Telbo, in Legend of Heaven

“Legends are real and they will save us.” – Telbo, The Legend of Heaven

“F#$% that. I just got felt up by a mermaid.” – Beo, The Legend of Heaven

(story)cube = supermedia

It is no longer about “trans” (like saying 2 bicycles tied together is a car) or just “deep” (story now must move toward you as much as be deep)… it is no long about belittling story (or the games they exist in) with gamification or … or making it simply about expanding an audience for marketing purposes.

Media needs to be superhero status… it needs to be something that came out of Green Lantern’s ring, layered like the worlds of Inception, utilitarian like the devices from StarTrek, practical and helpful like Martha Stewart and Rachel Ray, Sexy like Wonder Woman’s bustier (and all of the Watchmen), companions like Lassie, Computer and Silver… ..life affirming and uplifting  like Indiana Jones vacations… …and most of all as transparent and trustworthy as GI Joe.

If you build a storycube it must look to the “super”… we are living the moment in Greatest American Hero where he discovers the suit and has lost the directions.

Video/film most often has complicated layers of collaboration and therefore ownership/residual pay. Thus the thicket of legal issues coming. #cube #transmedia #multi-platform

and  yes video platforms in the end will be liable if they make money off of content that they don’t have a clear chain of ownership & therefore clearance with.  Those legal precedents have been set over and over and over again.  In almost every situation and medium. Long before the internet even came around.

Fair use lawyers are selling a lot of companies a bill of goods to get paychecks in a paradigm shift.  Film and video produced content is layered and complicated unlike a song…or a news story.  Yet the holy grail of content revenue is in that long form video and filmed content.

The experts who are chanting all of this bologna at panels and symposiums… are emperors who are wearing very little clothing.  Many people from investors to developers to filmmakers & game developers…  …are going to end up in legal and financial hot water because of that.

…and that isn’t even going into multi-platform, transmedia, deep media, hypervideo interactivity, cross media chains…cubes.

The giant mistake seed and second round venture capitalists are making with focusing on “platforms” with interactive video and advertising.

What many technologists and venture capitalists don’t grasp…is platforms and channels are right now new and the revenue models seem almost easy or near apparent. Most models looking at the cinema model where they are the exhibitors making small margins on the periferies of content exhibition. The problem is very soon their concession stand will be inside the film. Content placement will be the “1st out” contract…simply by natural flow of how  and when it needs to be placed.   The theater will be worth very little & content will own them.  That isn’t me boasting…it’s me saying…sigh… I wish everyone would have listened.  I am right about this issue just like I have been right about all the rest of the integrated convergent new medium. (& yeah I have been…on every single issue…boasting or not).

Crowdfunding, Industry Specific Independent Cannibalism and Pyramids.

I know I am going to take heat for what I just said but it’s true.  Kickstarter, etc. & the way it is set up is a little cannibalistic/”industry pyramidesque.”

(re: @chrisdorr prob w/crowdfund for film is in the #’s from these web setups (look @ stats of rev/hrs &who’s donating & it starts to look  a lil‘“pyramid schemish”).

It is not a pyramid scheme but has echoes of a pyramid scheme’s arc.

There is an arc to pyramid schemes where someone thinks structuring a pyramid to get money for a project is a great way to raise funds… but if you look at who invests in the idea…it is usually other people who need the same thing.  There is a buzz when a new scheme comes along and it grows in popularity… and all the people in a certain “group” find out and get enthused (Before I knew what a pyramid scheme was… I had tangential run in with one called “women helping women” specifically targeted at women who were in financial duress).  Then they see that they are cannibalizing each other and they burn out the pool of potential investors (then the lawsuits show up and the feds get involved and all the rest.). I am not saying Kickstarter is a scheme.  I am saying there is a similarity in the math because the initiative was not thought through well enough on the back end.

What it should have been, should have looked more like a micro-investment site, that targeted the people outside whatever the initiative of the individual campaign was, and that worked to secure a reward from the initial investment before they even launched the campaign.  Unfortunately, we have in independent film, television and gaming, projects that many (unfortunately almost all) most likely will make as little $ as independent film always has… in turn, burning out the funders and the funding model.

If you look through, closely at who is donating to campaigns it is 50% from an “industry tribe” and then 50% tangential to those tribes. The model would be a good one with some very specific tweaks… but unfortunately, I can see now, that we may burn out the system before those tweaks happen.

The future of film, television, and the web is not about crossing platforms and “transmedia” but seamlessly integrating the platforms in. Clocks, wormholes,layers, interoperable transportability, and cross referencing..

There are clues and portals everywhere in the puzzle but the pieces are seamless.  In this scene “Someone is watching?” Perhaps. Step in or don’t. This is the real future of how television and film will be.  It is not about reaching across platforms but bringing the platforms in. (screen capture [pixelated on purpose for clues/patterns break down] from Chad Case)